August 12, 2022

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Back to Class: How the pandemic changed the way teachers, parents thought about school supplies – WTOL

The owner of Smarty Pants in Findlay says parents bought items from her store to help keep kids at h.......

The owner of Smarty Pants in Findlay says parents bought items from her store to help keep kids at home occupied during remote learning.

FINDLAY, Ohio — When you think back to class, school supplies are at the top of parents’ minds, as well as teachers’.

But what is the best place to get them? 

In a time where many teaching supply stores are on the decline – largely because of Amazon and other big box stores – Smarty Pants in Findlay has found success.

Owner, Jane Hassan says through COVID, many families realized these supplies can be used at home for learning and keeping kids entertained.

“That suddenly became an urgent need for all of these children who are at home,” said Hassan. “Parents who are at home, trying to work from home and looking for ways to keep the kids occupied that didn’t involve the screen.”

She credits the success to the store’s ability to adopt multiple digital marketing strategies, which brought a whole new customer base and income stream.

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“We got to the point where we had two markets and needed two locations. So COVID has actually been a blessing,” said Hassan. “All of those teachers seem to be going back to school this year.”

Both Smarty Pants locations in …….

Source: https://www.wtol.com/article/news/education/back-to-class/how-the-pandemic-changed-the-way-teachers-parents-thought-about-school-supplies/512-f441e3c1-4d67-4903-b31a-1498263e499f